E-Mobility across the EU-5 Countries
Over a period of several weeks, we surveyed more than 800 fleet managers, 1.200 company car drivers and more than 1.700 private individuals on the topics of e-mobility, charging and billing options, the use of e-vehicles, and also the problems and challenges associated with them. The survey results are supplemented by current registration data by fuel type in the respective market channel to provide a comprehensive picture of the current status quo in the market. Besides this, it also gives an insight into the top brands and models per country in the field of alternative drives.
The results from the fleet manager survey show that the UK exhibits the strongest and continuous growth of e-vehicles in the true fleet market. By contrast, fleet managers in Germany are rating their preconditions for fleet electrification significantly worse than the rest of the countries despite high registration data. On the contrary, Italian fleet managers in turn see e-vehicles as suitable for everyday use.
In the user chooser part among other things the current car policies were analysed as well as the purchase criteria for company cars and the willingness to switch to alternative drives. Interestingly, the German company car drivers are still the most reserved when it comes to switching to alternative drives, despite high registration numbers and environmental bonuses.
In the private customer survey, we took a closer look at the decisive purchase criteria and highlighted the importance of driving range and individual charging behaviour. Besides that, we found out what the most popular BEV brands are and which prices customers are willing to pay for 8 specific BEV models.
The study package also includes a forecast report. Based on economic, legal and political factors, this shows the most important developments of the automotive market by market channel and by country (Fleets, Private, DEMO and short term rentals) until 2027. Furthermore, the forecast report contains a prognosis for the development of the drive types by market segment.
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