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How Corona is changing B2B customer relationships in the automotive industry


A study from the perspective of the fleet managers

The virus came with full force – The world seems to stand still – The economy is having trouble

But there is hope in German fleets

Do the fleet managers continue to work? Where do they work from? How can they be reached and, above all, will vehicles continue to be purchased in German fleets?

“The fleet managers can be reached in particular via email.”

Dataforce Stude Coronakrise 2020 Veränderungen

In an online survey on the current crisis, Dataforce asked fleet managers from all over Germany about their current situation.

The latest Dataforce survey on the Corona crisis 2020 illuminates the work situation for fleet managers from small to large fleets. How flexible do they work, how can they be reached and where do the fleet managers get their information from. In addition to this, it is also interesting for every car manufacturer or leasing company whether the company car policy will change and what will change specifically, whether savings measures are planned and what the future replacement of the vehicles will look like. We show where there are sales opportunities and how you can best reach the fleet managers.

Corona came, but we can beat it. The study shows that work continues, that the fleet managers are there and reachable.

You can reach our fleet managers with the monthly Dataforce newsletter. With over 33,000 decision-makers, we are the largest distributor in the sector of fleet managers. Take the chance and get yourself a banner in our next issue.

Please contact our colleague for the media data and the price list

Overview of the asked categories


  1. Entry: Assessment of the current crisis in different areas (fleet management, company, economy)
  2. Place of work: changes in the place of work (office vs. home office before and during the crisis)
  3. Information and communication behavior: accessibility and communication channels as well as information sources
  4. Events: Evaluation of fleet-specific trade fairs and the resulting future behavior
  5. Vehicle procurement and fleet management: Effects of the crisis on user chooser and vehicle procurement as well as future planning changes
  6. Company: assessments of sales and work capacity as well as of the duration of the crisis



The survey takes four weeks and there are three ways to get the study:

1. Dataforce Corona study 2020 as pdf one-time at the price of € 500 net

2. Dataforce Corona study 2020 as pdf incl. 3 updates at a price of € 750 net

3. Dataforce Corona study 2020 as an online dashboard incl. regular updates at a price of € 990 net (Filter options i.a. by industry and fleet size as well as individual exports)

“Be quick” pays off – The first 10 customers receive option 3 at a net price of € 500.


Excerpts from the study

I hereby order the Corona Study 2020 bindingly (please select an option):