Italian True Fleet Market’s first negative month-on-month growth since October 2013

Roma, 26.05.17

Italy’s True Fleet Market much like the rest of the EU-5 (Spain the exception) had a tough April. With a decline of -9.8% April marked the first month since October 2013 with fewer registrations than in the previous year’s comparison month. Nevertheless the year-to-date performance is still very positive with a + 7.0%. April was even tougher for the Private Market, with a double-digit drop of -12.5% but YTD, like in True Fleet, remained positive with a + 5.8%. Italy’s Total Market finished with a little under 165,000 registrations but was also down by 3.7%

Only a few brands were able to resist this downswing in April. Market leader Fiat (+ 0.6%), Ford (5th, + 0.4%) and Toyota (8th, + 0.2%) achieved almost the same amount of fleet registrations as in April 2016. Opel in 10th (+ 4.4%) and Smart in 11th (+ 18.3%) were only nine registrations apart with both showing strong fleet performances in the rankings.

But the award for the most outstanding effort certainly goes to Alfa Romeo. The FCA brand jumped from rank number 21 into 7th position behind Fiat, Mercedes, BMW, Volkswagen, Ford and Audi with a remarkable growth rate of 341.3%!

Alfa’s top-seller, the Giulietta scored a plus of 180.1% and ranked 2nd in the Compact Car segment behind Fiat Tipo, with additional brand volume coming from the new entries, Giulia and Stelvio. This in turn helped to raise Alfa’s market share in True Fleets to 4.5%, its highest share since December 2012. The all new SUV Stelvio will be an especially interesting vehicle to monitor over the next few months. Introduced into the market just three months ago the Stelvio is already ranked 11th in the SUV segment for April and it will probably be just a matter of time before it reaches the SUV podium.

Volvo also had a very positive April with a growth of 72.5% and achieving a market share of 1.9%. In contrast to the general trend this increase was not only driven by SUV models. The V40/Cross Country more than doubled its registrations over April 2016 but it was the larger V60 which had an especially good month. The Swedish Middle Class model managed a growth of not less than 228% pushing itself to rank number six in its segment behind BMW 3 Series, Audi A4, Mercedes C Class, Volkswagen Passat and Alfa Romeo Giulia.

In caso di pubblicazione, per cortesia citare sempre la fonte Dataforce.

DATAFORCE - Focus on Fleets
Dataforce è la società leader europea di analisi del mercato automotive, attiva a livello internazionale in 41 Paesi, che ha come obiettivo quello di fornire all’industria automobilistica informazioni ad alto contenuto qualitativo con la più profonda segmentazione dei canali di vendita, utilizzando sofisticate piattaforme di business intelligence e i migliori sistemi di reportistica. Forniamo inoltre il database di contatto più aggiornato e completo delle società italiane in possesso di autoveicoli aziendali e sviluppiamo ricerche di mercato e progetti di consulenza. Dataforce Italia ha sede a Roma mentre il nostro Headquarter è a Francoforte sul Meno, in Germania.

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