True Fleet Market Germany: bigger is better

Roma, 15.03.17

With a drop of – 6.7 per cent compared to February 2016 the True Fleet Market in Germany had a difficult second month of the year. Even if you take into account that February 2017 had one working day less than last year the result was still negative. The Total Market was also slightly negative down to a little over 243,000 registrations generating a -2.6% over its comparable figures for February 2016

Market leader Volkswagen lost almost two percent of its market share. Nevertheless some of their models performed very well. Especially the new Tiguan produced a growth of + 30.6% and its highest amount of fleet registrations in a February ever. Volkswagen’s Compact SUV is clearly leading its segment with a share of 12.4% (year-to-date February) followed by Audi Q5 (7.6%) and Mercedes GLC (6.4%). And there is even more to come with the stretched, optional seven-seater Tiguan Allspace which debuted a few days ago at Geneva Motorshow and will enter the markets in the second half of 2017.

Mercedes jumped from rank number four overall into second position but the lead over Audi was really small with no more than 18 registrations separating the two. Behind BMW, Ford, Skoda and Opel the Top-10 were completed by three brands with very positive results for February: Renault (+39.1%), Seat (+22.5%) and Toyota (+23.3%). With 2.3% the Japanese brand scored its highest market share since September 2009. Especially the all new C-HR was pushing Toyota’s fleet volume. At SEAT the situation is similar with the new SUV Ateca already ranking second in the Spanish manufacturer’s True Fleet line-up.

In general it’s really interesting to have a closer look at the most preferred models both for Private and for Fleet customers. It proves true again that most company car drivers prefer a higher vehicle segment as you can see at VW (Golf instead of Polo), Mercedes (C-Class/A-Class) or BMW (3 Series/1 Series). Within the model range of Audi and Seat most Private customers opt for an SUV (Q2, Ateca) instead of a more traditional Compact or Middle Class Car. At Renault obviously both customer groups agree on their personal number one (Captur).

In caso di pubblicazione, per cortesia citare sempre la fonte Dataforce.

DATAFORCE - Focus on Fleets
Dataforce è la società leader europea di analisi del mercato automotive, attiva a livello internazionale in 41 Paesi, che ha come obiettivo quello di fornire all’industria automobilistica informazioni ad alto contenuto qualitativo con la più profonda segmentazione dei canali di vendita, utilizzando sofisticate piattaforme di business intelligence e i migliori sistemi di reportistica. Forniamo inoltre il database di contatto più aggiornato e completo delle società italiane in possesso di autoveicoli aziendali e sviluppiamo ricerche di mercato e progetti di consulenza. Dataforce Italia ha sede a Roma mentre il nostro Headquarter è a Francoforte sul Meno, in Germania.

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