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True Fleet Market Germany: Easter holidays are affecting April results

Roma, 16.05.17

Three working days less compared to April 2016 had undoubtedly a serious (negative) impact on April `17’s performance. Minus 8.0% for the German passenger car market overall is the weakest output this year so far. While the Private Market was declining by -8.1% True Fleet registrations were even down by -14.6%. As a result, the year-to-date fleet performance turned slightly negative (‑1.0%).

Within the Top 10 Mercedes (3rd) and BMW (4th) were the only brands changing their positions. Seat was the only brand to increase its volume over last year’s April and reported a +7.9%. Opel in 7th place succeeded in achieving exactly the same amount of new registrations as in last year’s April.

Outside the Top 10 Peugeot and Fiat performed impressively, both gaining five positions. Peugeot ranked 11th with a growth of +26.7% which was mainly driven by the new 3008 and the all-new Peugeot Traveller, the passenger car version of the 3rd generation Expert. Within Fiat (12th, +18.1%) the Ducato and Tipo were especially successful and additionally supported by the Italian’s two new entries of the 124 Spider and Talento.

Although both direct end customer channels – Private and True Fleets – were clearly below the comparison month, some brands reported growing volumes in both channels. Among the volume brands Fiat, Seat and Suzuki increased their registrations. The same is true for Alfa Romeo, Infiniti, Maserati, Subaru and Tesla.

What a close battle between the different vehicle segments in April. The three segments in the lead (SUV, Middle-Class and Compact Cars) were only 75 registrations apart from each other and achieved market shares of 20.4%, 20.3% and 20.3% respectively. Behind the Top 3 the spread between Utilities, Higher Middle Class and Small Cars was very close as well with shares of 8.0%, 7.9% and 7.7%.

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DATAFORCE - Focus on Fleets
Dataforce è la società leader europea di analisi del mercato automotive, attiva a livello internazionale in 41 Paesi, che ha come obiettivo quello di fornire all’industria automobilistica informazioni ad alto contenuto qualitativo con la più profonda segmentazione dei canali di vendita, utilizzando sofisticate piattaforme di business intelligence e i migliori sistemi di reportistica. Forniamo inoltre il database di contatto più aggiornato e completo delle società italiane in possesso di autoveicoli aziendali e sviluppiamo ricerche di mercato e progetti di consulenza. Dataforce Italia ha sede a Roma mentre il nostro Headquarter è a Francoforte sul Meno, in Germania.

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