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Despite September’s new plates UK True Fleet remains in a slump

Roma, 13.10.17

Keeping in mind that March and September are by far the most important months in the British Market (representing around 34%-36% of the yearly totals) the results for this month were expected with a very high anticipation. Unfortunately the figures show the continuing downturn of the True Fleet market in the UK. Back in May the fleet market was still flat in comparison to a very strong January-May period 2016. Since then the situation has changed for the worse with a growing YTD loss. A – 9.6% in September brings the YTD decline down further, leaving it standing at – 4.3%.

While achieving 426,000 registrations, the Total Market in September was down by – 9.3% and the outcome for Private Market was only slightly better (or less dramatic) with – 8.8%.

VW and Mercedes overtake Ford

In contrast to last month there were some significant changes inside the Top 10 ranking. Volkswagen was really strong and their volume increased by + 22.6% helping the brand to take the lead from Vauxhall/Opel, who incidentally had held the #1 position for the March and September figures since September 2014. Mercedes ranked 3rd achieving a growth of + 3.1% and their market share of 10.0% is in fact the highest ever for the German brand, with the models A Class, GLC and GLA performing remarkably well for the OEM. While the overall Compact Car segment dropped by – 6.3%, the A Class grew by + 33.7% and ranked #2 in September.

The GLA and GLC are positioned a bit further down in the SUV segment but managed to massively improve their ranking. The GLA (+ 56.7%) jumped from 18th into 9th position; the GLC (ranked #12) improved by a huge 89.8% gaining no less than twelve positions.

Tucson, i10 and Ionic gaining ground for Hyundai

Behind the Top-3 Ford took the 4th place followed by Audi, Nissan, BMW and Hyundai. The Korean brand achieved an impressive growth of + 23.5% which was mainly fuelled by the SUV Tucson, the Mini i10 (second in its class behind the Vauxhall Viva*) and the all new Ioniq. Up till now the vast majority of the Ioniq in fleets are Hybrids (a full electric and a Plug-In Hybrid are offered as well) and they are doing pretty well. Within the Hybrid ranking the Ioniq can be found in 7th position (year-to-date) behind Mitsubishi Outlander, BMW 3 Series, Toyota CH-R, Mercedes C Class, Toyota Yaris and Toyota Prius.

Seat and Suzuki shining

While Toyota and Kia complete the Top 10 brands, two more manufacturers outside this group are worth mentioning: Seat (ranked #12) increased its fleet volume by + 55.6% compared to September 2016 and Suzuki in 19th position more than doubled their figures (+ 139.1%) thus achieving an all-time high in terms of market share for the British True Fleet Market.

*The “Vauxhall Viva” is known as the “Opel Karl” for mainland Europe

In caso di pubblicazione, indicare sempre: “Elaborazione Dataforce su fonte Ministero Infrastrutture e Trasporti e ACI”.

DATAFORCE - Focus on Fleets
Dataforce è la società leader europea di analisi del mercato automotive, attiva a livello internazionale in 41 Paesi, che ha come obiettivo quello di fornire all’industria automobilistica informazioni ad alto contenuto qualitativo con la più profonda segmentazione dei canali di vendita, utilizzando sofisticate piattaforme di business intelligence e i migliori sistemi di reportistica. Forniamo inoltre il database di contatto più aggiornato e completo delle società italiane in possesso di autoveicoli aziendali e sviluppiamo ricerche di mercato e progetti di consulenza. Dataforce Italia ha sede a Roma mentre il nostro Headquarter è a Francoforte sul Meno, in Germania.

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