France continues to enjoy positive figures for True Fleet in July

Roma, 14.08.17

The French True Fleet Market continues its resurgence with a strong growth month for July. Total Market figures were a little over 147,000 for the month or up 10.9%, with all the individual channels playing their role. Private Market missed out on double-figure growth by only 0.1% to end on 9.9%, True Fleet had its third consecutive month of increase achieving a + 12.7%, while Special Channels finished on + 11.7% pushing its year-to-date growth to + 7.8%.

Brand performance

In terms of OEM ranking for the True Fleet Top 10 it was a pretty similar picture as last year with a few manufacturers pirouetting around each other. Peugeot in #1 and Renault in #2 were the first to perform the routine with Peugeot putting in a solid growth of 29.2%. Citroën and VW stood firm in 3rd and 4th with the French manufacturer scoring the second highest growth inside the Top 10 of 42.9%. Next to perform the place swap were Audi in 5th and BMW in 6th, though neither managed to hit positive growth followed by Mercedes stuck firm in 7th who did make a slight gain with + 1.9%. The final three of Ford, Toyota and Nissan had their own moves, Ford managed 8th with a + 37.6% and Toyota (highest growth inside the Top 10) secured 9th with + 44.6%, both of which leapfrogged Nissan pushing the Japanese manufacturer into 10th.

Vehicle segments: A trio revs up Utility growth

For the French market we took a look into the True Fleet Utilities segment which showed the highest growth rate of all the vehicle segments with a blistering + 75.3% for July. This result pushed the YTD growth to 27.2% and has allowed utilities to become the biggest growth segment in France for 2017 so far. Amazingly 80.7% of the YTD volume growth in the segment comes from just three models, the Renault Kangoo, Citroën Jumpy and Peugeot Expert. Individual honours go to both the Ford Transit Courier and the Opel Vivaro. The Transit Courier had its best month since its release in 2014, while the Vivaro also had it best month but with a slightly longer history, since Dataforce statistics began in 2003.

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DATAFORCE - Focus on Fleets
Dataforce è la società leader europea di analisi del mercato automotive, attiva a livello internazionale in 41 Paesi, che ha come obiettivo quello di fornire all’industria automobilistica informazioni ad alto contenuto qualitativo con la più profonda segmentazione dei canali di vendita, utilizzando sofisticate piattaforme di business intelligence e i migliori sistemi di reportistica. Forniamo inoltre il database di contatto più aggiornato e completo delle società italiane in possesso di autoveicoli aziendali e sviluppiamo ricerche di mercato e progetti di consulenza. Dataforce Italia ha sede a Roma mentre il nostro Headquarter è a Francoforte sul Meno, in Germania.

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