Another tough month for the French True Fleet Market with April being the fourth consecutive month with registration volumes below last year’s. The decline by 9.0% led to a year-to-date result of -7.2%. The Private Market had a similar disappointing April with -8.1% but at least its YTD performance is (still) slightly positive with +0.2%.
Let’s have a look at the brand ranking within fleets. Despite the weak market Renault in the lead (+8.2%) and Peugeot in second position (+5.5%) were both able to raise their registrations expanding their market shares by 4 and 3 percentage points respectively. With a combined share of 48.7% these two represented almost half of the True Fleet Market in France. That is the highest percentage in more than three years (January 2014).
At Renault there were a bunch of models which caused the brand’s success: Megane, Kangoo, Talisman, Scenic, Clio and Zoe all achieved higher volumes in comparison to April 2016. Within Peugeot it was more concentrated: the second generation 3008 is clearly the top-seller and stands at 30.4% of all of Peugeot’s registrations for fleet customers in April. But the smaller 2008 also contributed with a percentage growth of +27.6%.
Within the Top 10 Mercedes (rank number seven) and Ford (rank number eight) achieved growths of 1.5% and 2.7% respectively with both gaining one position over last April’s rankings.
A quick glance at some interesting new entries that were not available in April 2016. The most prominent ones (in terms of volume) in April were Audi Q2, Toyota CH-R and Seat Ateca. Of course all three models belong to the SUV segment. How could it be any different? What is eye-catching however is the importance they already hold within their respective brands. At Audi, the Q2 is ranked number three (behind A4 and A3). For Toyota, the CH-R is in second position (only beaten by the Yaris) and with SEAT the Ateca was its top fleet seller for April 2017.