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Spanish True Fleet positive… just, while Private market takes a tumble

Roma, 18.05.17

Spain is the only country from the EU-5 to see positive Total Market growth (numbers) for April. Spain’s Total Market finished at 105,000 registrations keeping it in the black by 1.6% over April 2016. The Private Market took a tumble, dropping by 14.5% but Spain was not alone as we saw a drop for the rest of the EU-5 also. True Fleet managed to remain positive for another month but only just with + 1.4% while Special Channels bore the most weight from the negative Private market and delivered + 30.5% keeping the Total Market month-on-month growth rate positive for the 44th (!) month in a row.

The True Fleet Top 10 manufacturers had only one new entry for April but plenty of ranking changes. Renault kept the #1 spot for the 2nd month but was closely shadowed by VW with only 33 registrations separating the two. Peugeot retained their 3rd spot and BMW produced a + 15.7% to take the 4th position. Toyota was the biggest climber inside the Top 10 moving from 10th to 5th with the growth of 21.3% pushed along predominantly by the C-HR but also by the Yaris which more than doubled its month-on-month figures with a 120.2% growth.

Ford, Mercedes, Audi and SEAT followed in the ranking with only Ford registering a positive growth. Helped in no small part by the Kuga whose strong numbers gave it almost 20.0% (19.9%) of the manufacturer’s volume for the month compared to only 7.2% last April. The 10th position was the new entry and it was Citroën that achieved it, moving from 12th place with an impressive growth of 57.7% (the highest inside the Top 10). The growth came mostly from the Berlingo, C3 and C4 which together made up 59% of the OEM’s monthly volume.

Our look into the Year-to-date True Fleet fuel segment rounds out our press release for April. Diesel remains king of the segment although its decline is pronounced in the YTD comparison. Last year diesel took a share of 82.4%, this year it stands at 77.5%. Diesel’s loss of almost 5 percentage points has gone mostly to petrol but 1.6% has ended up with the alternative fuels category with hybrid taking the lion’s share of that. It would come as no surprise to see Toyota at the top for volume growth in alternative fuels but what was surprising was that Toyota had the 2nd highest loss in the diesel segment behind SEAT. Now whether this is the first example of manufacturers moving away from diesel while further promoting other fuels (C-HR so far only available as Hybrid for Spain) remains to be seen but it may be something to keep an eye on.

In caso di pubblicazione, indicare sempre: “Elaborazione Dataforce su fonte Ministero Infrastrutture e Trasporti e ACI”.

DATAFORCE - Focus on Fleets
Dataforce è la società leader europea di analisi del mercato automotive, attiva a livello internazionale in 41 Paesi, che ha come obiettivo quello di fornire all’industria automobilistica informazioni ad alto contenuto qualitativo con la più profonda segmentazione dei canali di vendita, utilizzando sofisticate piattaforme di business intelligence e i migliori sistemi di reportistica. Forniamo inoltre il database di contatto più aggiornato e completo delle società italiane in possesso di autoveicoli aziendali e sviluppiamo ricerche di mercato e progetti di consulenza. Dataforce Italia ha sede a Roma mentre il nostro Headquarter è a Francoforte sul Meno, in Germania.

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