As Sweden is the home of Volvo, it is not a surprise that this is the best sold brand. But VW has pretty much the same sales and has been the best sold brand a few times in the last years. The Swedish have an appetite for larger vehicles, as one out of four is a medium or large segment vehicle. Compared to overall Europe, only one out of six is a medium or large segment vehicle. As for its neighbor Norway, electrification is a big thing in Sweden. In 2020, one out of four vehicles is plug-in hybrid or full-electric.