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Market Research

We have been collecting data on motor vehicle fleets of German companies since 1993. Our unique country-wide database presents exceptional potential:

  • > 100.000 Car Parc’s
  • > 1.4 M registered vehicles
  • Representing a sufficiently large cross section of data for the German fleet market
  • All sectors of industry

Studies & Analyses

Through our permanent survey of more than 100,000 fleets, we create independent, regular analyzes on various topics

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Ad-Hoc Survey

Due to approx. 500 interviews daily, it is possible to conduct small market research projects within a very short time with representative results

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Market Research

On customer request or on our own we carry out large national and international market research projects in the vehicle B2B area

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Dataforce Studies & Analyses

A long-term study of German company car parc’s and their representative fleet managers provides us with an extensive potential for analysis.

Thanks to a continuous survey begun in 1993 you can see Changes and Trends in the Behavior and Construction of companies with automotive fleets. With one of the key points being the ability to evaluate the data according to the various fleet sizes. This primary research is complemented by additional surveys of car parc/fleet managers, which are conducted at regular intervals. This has generated a Portfolio of Standard Studies and Analyses which are able to delve deeply in the German TrueFleet market.

Dataforce Leasing Study 2023

Stay tuned! Coming soon: our new leasing study for the big EU-5 countries.

In this study you won’t only get exclusive insights about the market status and potential for the European car and the leasing market, but we have also researched the customer preferences for company and private leasing in the EU-5 countries. In doing so, we have taken a closer look at the topics of the contract specifications, leasing providers, car subscriptions and mobility perspective. The study includes a sales channel breakdown for European new registrations and a forecast till 2028. And that’s just a small example of the content you can expect. Want to know more? Reach out to us or register directly here to be the first to know when the study is available.

And all of this for the EU top five countries. 

Dataforce E-Mobility Study EU5

E-Mobility Study EU-5 2022: In-depth analysis of fleet owners and final users over the EU-5 countries

 

We surveyed over 3.750 people on topics related to e-mobility. Therefore, we obtained the opinions of three different target groups: fleet manager, company car drivers and private people. The general topics such as the reasons for e-mobility and barriers for electrification, preconditions for electrifications and charging options and behavior (at the company and at home) are supplemented with an extensive brand evaluation: Which brand spontaneously comes to mind when the different target groups think of e-vehicles, and much more.

And all of this for the EU top five countries. 

Our standard work with extended topics: Fleet Management Study 2021

 

90% of all car policies have currently been adapted. Because the topic of e-mobility does not stop in fleet management either. Many innovations, changes and additional requirements have already reached the fleet managers. To give you an insight into the current procedures, questions and challenges, we surveyed 300 fleets on topics such as TCO, CO2 reduction, car policies and much more.

The Electrification of German Fleets – Dataforce’s Powertrain Study Retitled

 

German fleets are becoming increasingly electric. Since this is no longer just about powertrains, but also about new mobility offerings, we have renamed our Powertrain Study to E-Mobility in Fleets. Over a period of several weeks, we surveyed more than 400 fleet managers on the topics of powertrains, e-models and brands, charging and billing options, the use of e-vehicles, and also the problems and challenges associated with them. The survey results are supplemented by current registration data to provide a comprehensive picture of the current status quo in the market. The results are presented in a crisp yet detailed manner on over 125 pages and supplemented by assessments from our fleet market experts.

360 degrees around the company car driver – what does your end customer think?

 

It is finally here: The new edition of the large User Chooser Study 2020. With a survey of almost 700 company car drivers, the current study provides information about criteria that influence the purchase decision of the user choosers, about what features the company car must have and how they today’s user chooser think about alternative drives. The new study concludes with a detailed characterization of the user chooser: How does your end customer think? – a 360 degree view of the company car driver.

360 degrees around the company car driver – what does your end customer think?

 

It is finally here: The new edition of the large User Chooser Study 2020. With a survey of almost 700 company car drivers, the current study provides information about criteria that influence the purchase decision of the user choosers, about what features the company car must have and how they today’s user chooser think about alternative drives. The new study concludes with a detailed characterization of the user chooser: How does your end customer think? – a 360 degree view of the company car driver.

Fuel cards are no longer only used for fuel. A diverse refuel and loading world also brings new challenges. Do the fleet managers need fuel and loading cards? What other services do they want to bill using the fuel card? Dataforce interviewed 565 fleet managers.

The current Dataforce Analysis Fuel Cards 2020 – besides to a competition analysis with market penetration and market shares, which has been updated as usual – is exploring the expansion of the service package of fuel cards this year. In addition to supposed standard services such as car wash, which in fact is billed by almost all companies using the fuel card, the analysis also highlights new options such as the wish to use the fuel card to operate the charging station around the corner. Our evaluation not only emphasizes the importance of the flexible design of a fuel card as a sales characteristic, but also uncovers product expansion options.

What will fuel cards have to offer in the future to remain competitive?

Powering fleets: we’ll show you how it’s done!

Fleet managers plan to double the proportion of e-vehicles and plug-in hybrids in their fleets by the middle of next year – despite some concerns.

The current Dataforce analysis Powertrain focuses on the development and use of electric and plug-in hybrid vehicles – and the associated infrastructure. Also the question “Why are the fleets not yet electrified?” is answered: Short ranges, high acquisition costs, lack of funding or incomplete infrastructure are the classic arguments. However, the analysis shows that another factor has apparently been underestimated so far. That’s why our market research experts present a roadmap on how manufacturers can exactly meet the needs of fleet managers.

Forecasting Teaser

Future developments can be predicted fairly accurately with the right methodology today. Plans, strategies and tactics can now be made for the next year. With the detailed results of the 2019-2020 forecast of the relevant fleet market, the special factors and the private market paired with a detailed brand and model forecast, Dataforce provides the basis for Germany’s decision-makers in the automotive market.

Telematics is becoming increasingly important in the fleet business, or is the impression deceptive?

Which telematics systems are particularly in demand, and what does all this have to do with the driver’s license check? Cheaper insurance premiums, and suddenly telematics will be attractive, even for you?

Ad-Hoc Survey

The ad-hoc survey also called Fleet Insight, gives quick answers to your own questions. It may be the acceptance of a new product, the brand awareness, the choice between two options, or what is important to the customer and to be explored quickly.

The interview just has to fit in max. 5 questions and have the target group fleet.

Selected Questions

Great sample

All fleet sizes, cross-industry

Results within 2-3 weeks

Results in Excel or PPT

Market Research

Openness to the customer’s ideas as well as a feeling for the respective target group are the alpha and omega of market research projects. For each project, we once again ask ourselves how to define the target group and what questionnaire and analysis technology are bringing the most meaningful results.

Basics of our modern market research call center:

  • Online and Email Surveys (CAWI)
  • Telephone interviews (CATI)
  • For international projects: native speaker
  • Expert interviews
  • Face-to-face interviews (personal interviews)
  • Conjoint Analysis

Are you looking for answers directly from your target group? Then contact us for a consultation without obligation.