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market research for the automotive industry

With over 25 years of experience and fleet expertise, we produce market research studies for the German and international market. Our unique country-wide database presents exceptional potential with over 100.000 Car Parc’s and more than 1.4 M registered vehicles. This forms together with the latest registration figures the basis for comprehensive insights into the automotive and fleet market.

Dataforce Studies

Dataforce Studien

Through our permanent survey of more than 100,000 fleets, we create independent, regular analyses on various topics like E-mobility,  Leasing, Fleet Management and many more.

Individual market research

Dataforce individuelle Studien

We realise your research interests and create clarity in the market for you. On customer request, we carry out individual market research projects in the B2B and B2C vehicle sectors. We can not only conduct studies for the German market, but also cover the major European countries.

Our expertise


We have been bringing transparency to the automotive market for over 25 years. The following features ensure a unique preparation of studies and analyses:

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Specialisation in market research in the automotive sector

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In-depth sector know-how and expertise in the industry

Dataforce Marktforschung Zielgruppe

Own panels for detailed selection of the target group

Dataforce Studies

The long-term survey of German vehicle fleets offers extensive potential for analysis. Changes and trends in the behaviour and structure of companies and their fleets can be quickly identified. The analysis options according to different fleet sizes play an essential role here. This permanent data is supplemented by regular additional surveys of fleet managers. This results in a portfolio of independent standard studies and analyses on current topics, including leasing, mobility management and e-mobility.

Automotive market research

With many years of experience and the publication of a large number of studies in the B2B and B2C mobility market, we are the competent partner for your interests in the market. We advise our customers on every project and work with them to determine which survey and analysis techniques are best suited to their needs.

We create your own personal survey on trends in the automotive or fleet market, mobility behaviour or customer preferences. We cover topics such as e-mobility, fleet management, use of vans and user behaviour when changing tyres..

Would you also like to receive answers directly from your target group? We would be happy to advise you!