Market Research

Stay tuned! Coming soon: our new leasing study for the big EU-5 countries.

In this study you won’t only get exclusive insights about the market status and potential for the European car and the leasing market, but we have also researched the customer preferences for company and private leasing in the EU-5 countries. In doing so, we have taken a closer look at the topics of the contract specifications, leasing providers, car subscriptions and mobility perspective. The study includes a sales channel breakdown for European new registrations and a forecast till 2028. And that’s just a small example of the content you can expect. Want to know more? Reach out to us or register directly here to be the first to know when the study is available.

And all of this for the EU top five countries. 

E-Mobility Study EU-5 2022: In-depth analysis of fleet owners and final users over the EU-5 countries

We surveyed over 3.750 people on topics related to e-mobility. Therefore, we obtained the opinions of three different target groups: fleet manager, company car drivers and private people. The general topics such as the reasons for e-mobility and barriers for electrification, preconditions for electrifications and charging options and behavior (at the company and at home) are supplemented with an extensive brand evaluation: Which brand spontaneously comes to mind when the different target groups think of e-vehicles, and much more.

And all of this for the EU top five countries. 

Our standard work with extended topics: Fleet Management Study 2021

90% of all car policies have currently been adapted. Because the topic of e-mobility does not stop in fleet management either. Many innovations, changes and additional requirements have already reached the fleet managers. To give you an insight into the current procedures, questions and challenges, we surveyed 300 fleets on topics such as TCO, CO₂ reduction, car policies and much more.

The Electrification of German Fleets – Dataforce’s Powertrain Study Retitled

German fleets are becoming increasingly electric. Since this is no longer just about powertrains, but also about new mobility offerings, we have renamed our Powertrain Study to E-Mobility in Fleets. Over a period of several weeks, we surveyed more than 400 fleet managers on the topics of powertrains, e-models and brands, charging and billing options, the use of e-vehicles, and also the problems and challenges associated with them. The survey results are supplemented by current registration data to provide a comprehensive picture of the current status quo in the market. The results are presented in a crisp yet detailed manner on over 125 pages and supplemented by assessments from our fleet market experts.

360 degrees around the company car driver – what does your end customer think?

It is finally here: The new edition of the large User Chooser Study 2020. With a survey of almost 700 company car drivers, the current study provides information about criteria that influence the purchase decision of the user choosers, about what features the company car must have and how they today’s user chooser think about alternative drives. The new study concludes with a detailed characterization of the user chooser: How does your end customer think? – a 360 degree view of the company car driver.

360 degrees around the company car driver – what does your end customer think?

It is finally here: The new edition of the large User Chooser Study 2020. With a survey of almost 700 company car drivers, the current study provides information about criteria that influence the purchase decision of the user choosers, about what features the company car must have and how they today’s user chooser think about alternative drives. The new study concludes with a detailed characterization of the user chooser: How does your end customer think? – a 360 degree view of the company car driver.

Fuel cards are no longer only used for fuel. A diverse refuel and loading world also brings new challenges. Do the fleet managers need fuel and loading cards? What other services do they want to bill using the fuel card? Dataforce interviewed 565 fleet managers.

The current Dataforce Analysis Fuel Cards 2020 – besides to a competition analysis with market penetration and market shares, which has been updated as usual – is exploring the expansion of the service package of fuel cards this year. In addition to supposed standard services such as car wash, which in fact is billed by almost all companies using the fuel card, the analysis also highlights new options such as the wish to use the fuel card to operate the charging station around the corner. Our evaluation not only emphasizes the importance of the flexible design of a fuel card as a sales characteristic, but also uncovers product expansion options.

What will fuel cards have to offer in the future to remain competitive?

Powering fleets: we’ll show you how it’s done!

Fleet managers plan to double the proportion of e-vehicles and plug-in hybrids in their fleets by the middle of next year – despite some concerns.

The current Dataforce analysis Powertrain focuses on the development and use of electric and plug-in hybrid vehicles – and the associated infrastructure. Also the question “Why are the fleets not yet electrified?” is answered: Short ranges, high acquisition costs, lack of funding or incomplete infrastructure are the classic arguments. However, the analysis shows that another factor has apparently been underestimated so far. That’s why our market research experts present a roadmap on how manufacturers can exactly meet the needs of fleet managers.

Future developments can be predicted fairly accurately with the right methodology today. Plans, strategies and tactics can now be made for the next year. With the detailed results of the 2019-2020 forecast of the relevant fleet market, the special factors and the private market paired with a detailed brand and model forecast, Dataforce provides the basis for Germany’s decision-makers in the automotive market.

Telematics is becoming increasingly important in the fleet business, or is the impression deceptive?

Which telematics systems are particularly in demand, and what does all this have to do with the driver’s license check? Cheaper insurance premiums, and suddenly telematics will be attractive, even for you?