Then as now, our company motto is
“Transparency in the Fleet Market.”
Worldwide, more than 1 billion automobiles have been registered. Of those, approximately 35% belong to businesses. In contrast to private customers, business registrations represent investment rather than consumption, that is, companies expect a return-on-investment. This means that business customers’ behavior and motives differ significantly from those of private buyers. Making these differences clear and measuring them is an important aspect of our work. This involves further mapping of sub-segments as well as considering each country’s legal and economic framework which also influence the buyers’ behavior.
The differing registration systems and practices in various nations also increase the difficulty decision-makers face when attempting to interpret data accurately.
For more than twenty years, we have been working toward standardizing, structuring and clarifying both official government and self-generated data to give automotive industry management a dependable basis for decision-making. Our slogan “We Count Cars” emphasizes the importance of accurate quantitative measurement of the entire population, Allowing Dataforce the opportunity to deliver worldwide registration figures from which dependable, on-going analyses and prognoses are developed.
Given today’s ecological challenges affecting business mobility, we believe that corporate clients in particular can contribute solutions. How? Due to the manageability of their numbers, even with their responsibility for a considerable number of vehicles. Here we are able discern trends early and in detail that may point the way forward for the entire market.
Therefore we believe that company clients are the key to the further development of mobility. We believe that better information improves decisions, necessary for a better future. This assertion expresses at once our present mission and outlook for the years ahead.