One topic that has preoccupied the fleet market for longer than Corona is digitization. Four years after the last survey of the user choosers, Dataforce is publishing a large-scale new edition of the popular study this year. In this, almost 700 company car drivers were asked about various topics relating to company cars. The result is 80 pages of insight into the buying process, decision criteria, feelings and much more of your direct end customers.
The questions of the study in this edition are designed in such a way that not only the standard questions are clarified, but also, in particular, the motivation. With the flood of brands and models on the automobile market, it was important to highlight why the company car driver chose a new one or stayed with the old one. The dataforce market research department also achieved particularly interesting results in the area of car policy: What are the maximum leasing rates or are there limited options?
The user chooser is illuminated from all angles. With the study, you will become aware of where the user chooser gets information, when and where he makes his purchase decision and which other factors influence him. In the end there is the answer to all questions: Do we still need classic car dealers or can manufacturers handle sales via digital showrooms?