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Dataforce Studies

For over 25 years, Dataforce is a leader in researching and analysing fleet management. Our unique expertise is based on the continuous exchange with fleet managers and networking within the automotive industry.

This in-depth “fleet expertise” enables us to understand the specific target group of fleet managers and their companies in detail. In addition, we also survey private users and can therefore provide a representative picture of the automotive market. We not only cover fleet management topics, but also changes in mobility behaviour and market developments with regard to e-mobility.

Our studies are therefore not only interesting for OEMs or NGOs, but also for financial service providers, leasing providers or providers of charging infrastructure, for example.

Our studies on trends and developments in the automotive market

Find out more about the latest trends and developments in fleet management from our current studies:

Dataforce Leasing Study EU5

Leasing/Long-term Rental Study EU-5 2023: Market potential & customer perspectives from fleet managers and private individuals

In our leasing study EU-5 2023 you get a comprehensive overview on the status and the potentials for the corporate and private leasing market, and we explore the question of how big the leasing and long-term rental markets really are. In addition to an analysis of the current shares of leased, purchased and rented cars, for fleets with a forecast up to 2028, the study also includes surveys of fleet managers and private individuals and paints a picture of the attitudes of both target groups.
All of this for the top EU-5 markets.

Dataforce E-Mobility Study EU5

E-Mobility Study EU-5 2022: In-depth analysis of fleet owners and final users over the EU-5 countries

 

We surveyed over 3.750 people on topics related to e-mobility. Therefore, we obtained the opinions of three different target groups: fleet manager, company car drivers and private people. The general topics such as the reasons for e-mobility and barriers for electrification, preconditions for electrifications and charging options and behavior (at the company and at home) are supplemented with an extensive brand evaluation: Which brand spontaneously comes to mind when the different target groups think of e-vehicles, and much more.

And all of this for the EU top five countries. 

Our standard work with extended topics: Fleet Management Study 2021

 

90% of all car policies have currently been adapted. Because the topic of e-mobility does not stop in fleet management either. Many innovations, changes and additional requirements have already reached the fleet managers. To give you an insight into the current procedures, questions and challenges, we surveyed 300 fleets on topics such as TCO, CO2 reduction, car policies and much more.

The Electrification of German Fleets – Dataforce’s Powertrain Study Retitled

 

German fleets are becoming increasingly electric. Since this is no longer just about powertrains, but also about new mobility offerings, we have renamed our Powertrain Study to E-Mobility in Fleets. Over a period of several weeks, we surveyed more than 400 fleet managers on the topics of powertrains, e-models and brands, charging and billing options, the use of e-vehicles, and also the problems and challenges associated with them. The survey results are supplemented by current registration data to provide a comprehensive picture of the current status quo in the market. The results are presented in a crisp yet detailed manner on over 125 pages and supplemented by assessments from our fleet market experts.

As our core expertise is in the German market, many other studies are available for the German market. Some of these studies can also be translated for you on request.

What makes us unique

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In-depth sector know-how and expertise in the industry

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Specialisation in market research in the automotive sector

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Own panels for detailed selection of the target group

Methodology

We have been surveying fleet managers in Germany for over 25 years. Our unique long-term survey of over 130,000 fleets in Germany offers extensive potential for analysis, for example by fleet size class, sector or regional distribution. This is supplemented not only by additional surveys, but also by analysing the latest new registration data. This enables us to publish a representative portfolio of standard studies and analyses.

However, our studies not only cover the German automotive market, but also the markets in Spain, France, Italy and the UK. With this expertise, we not only generate knowledge for our studies, but also create customised studies according to your wishes and ideas. Also for other countries on request.

Previous analyses

Dive into our previous analyses on topics such as supply bottlenecks, insurance, leasing, fuel cards, powertrain, telematics and more. Our portfolio reflects the continuity and quality of our many years of research.

360 degrees around the company car driver – what does your end customer think?

 

It is finally here: The new edition of the large User Chooser Study 2020. With a survey of almost 700 company car drivers, the current study provides information about criteria that influence the purchase decision of the user choosers, about what features the company car must have and how they today’s user chooser think about alternative drives. The new study concludes with a detailed characterization of the user chooser: How does your end customer think? – a 360 degree view of the company car driver.

360 degrees around the company car driver – what does your end customer think?

 

It is finally here: The new edition of the large User Chooser Study 2020. With a survey of almost 700 company car drivers, the current study provides information about criteria that influence the purchase decision of the user choosers, about what features the company car must have and how they today’s user chooser think about alternative drives. The new study concludes with a detailed characterization of the user chooser: How does your end customer think? – a 360 degree view of the company car driver.

Fuel cards are no longer only used for fuel. A diverse refuel and loading world also brings new challenges. Do the fleet managers need fuel and loading cards? What other services do they want to bill using the fuel card? Dataforce interviewed 565 fleet managers.

The current Dataforce Analysis Fuel Cards 2020 – besides to a competition analysis with market penetration and market shares, which has been updated as usual – is exploring the expansion of the service package of fuel cards this year. In addition to supposed standard services such as car wash, which in fact is billed by almost all companies using the fuel card, the analysis also highlights new options such as the wish to use the fuel card to operate the charging station around the corner. Our evaluation not only emphasizes the importance of the flexible design of a fuel card as a sales characteristic, but also uncovers product expansion options.

What will fuel cards have to offer in the future to remain competitive?

Powering fleets: we’ll show you how it’s done!

Fleet managers plan to double the proportion of e-vehicles and plug-in hybrids in their fleets by the middle of next year – despite some concerns.

The current Dataforce analysis Powertrain focuses on the development and use of electric and plug-in hybrid vehicles – and the associated infrastructure. Also the question “Why are the fleets not yet electrified?” is answered: Short ranges, high acquisition costs, lack of funding or incomplete infrastructure are the classic arguments. However, the analysis shows that another factor has apparently been underestimated so far. That’s why our market research experts present a roadmap on how manufacturers can exactly meet the needs of fleet managers.

Forecasting Teaser

Future developments can be predicted fairly accurately with the right methodology today. Plans, strategies and tactics can now be made for the next year. With the detailed results of the 2019-2020 forecast of the relevant fleet market, the special factors and the private market paired with a detailed brand and model forecast, Dataforce provides the basis for Germany’s decision-makers in the automotive market.

Telematics is becoming increasingly important in the fleet business, or is the impression deceptive?

Which telematics systems are particularly in demand, and what does all this have to do with the driver’s license check? Cheaper insurance premiums, and suddenly telematics will be attractive, even for you?

Would you like to find out more about our studies? We will be happy to advise you!