Tactical channels keep up Swiss Total Market registrations once again

Frankfurt, 26.06.19

In May 2019, commercial registrations rose by 5.4%, while the Private Market fell by 3.7%. Overall, passenger car registrations grew by 0.3% in comparison to the same month last year.

 

Nearly 5,700 registered company cars meant a further minus of 11.3% for the True Fleet Market. The fact that this was not even more pronounced was due predominately to the cantons of Basel-Stadt (+ 26.7%), Freiburg (+ 22.2%) and Ticino (+ 9.6%), where fleet registrations developed positively contrary to the nationwide trend. Once again, however, the more tactical channels of Short-Term Rentals (+ 23.4%) and Dealerships and Manufacturers (+ 23.8%) were responsible for the overall growth in commercial registrations.

 

Brand Performance and Electric Cars

Looking at the top 10 fleet brands with Seat (+ 35.6%), Skoda (+ 15.1%), Volvo (+ 13.3%), Ford (+ 12.4 %) and Peugeot (+ 10.3%) all producing positive numbers, some importers were able to record significant growth year-on-year despite the negative market segment trend.

 

Fleet electrification is also continuing to increase. Compared with prior year’s May, registrations of electrically powered cars grew by 134.1% with the main contributions coming from the Renault Zoe, the BMW i3, Tesla with the Model 3 and the Model X, the Jaguar I-Pace, the Audi e-Tron and the Hyundai Kona.

Publication only with indication of source (Dataforce).

DATAFORCE - Focus on Fleets
Dataforce is the leading provider of fleet market data and automotive intelligence solutions in Europe. In addition, the company also provides detailed information on sales opportunities for the automotive industry, together with a wide portfolio of information based on primary market research and consulting services. The company is based in Frankfurt, Germany.