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Dataforce’s Model Lifecycle Calendar creates clarity for new car releases

Frankfurt, 31.08.22

Model Lifecycle Calendar
  • The life cycles of models are becoming shorter, and manufacturers are changing their vehicle range more quickly.
  • The Dataforce Model Lifecycle Calendar is an interactive tool providing an overview of planned new car releases.
  • Dataforce has analysed new model launches from Stellantis and the VW Group using the calendar.

The fast ravages of time

The wheel turns faster in the automotive industry today than it did a few years ago. Shorter trend cycles, rapid technical progress and changing demands on manufacturers are all mentionable examples. This results in shorter life cycles and vehicle offerings changing at a higher tempo, especially with regard to electrification. A lot is happening in the market and there will be much more movement in the coming years.

A clear solution

With the new variety of vehicles and model events, it is hard to keep track. Dataforce now offers an overview of all new future vehicle releases. The “Model Lifecycle Calendar” is an interactive tool allowing users to have new model events clearly and easily displayed in a calendar.

Specific filters (such as year, vehicle type or fuel type) can be used to refine your search and get targeted results. The calendar is updated every month and kept up to date. In addition to new releases, the calendar includes all other events such as model changes, facelifts and model discontinuations. You get a history of all models and can save yourself time-consuming research.

Model Lifecycle Calender Example

New releases form part of the Dataforce forecast

Dataforce offers forecasts for individual countries within the European market. The Model Lifecycle Calendar therefore serves as one of many indicators and is especially important for the fuel type forecast. Since new models sell better, the timing of a new model launch influences the future development. If, for example, a combustion engine model is replaced by a pure electric drive in the future, this lowers the forecast for petrol or diesel. New models and the forecast are therefore closely linked which is why Dataforce offers the Model Lifecycle Calendar as part of Forecast product line from September onwards. Although this is also available stand-alone product. Further questions about this can be answered directly by Dataforce.

Grafik VW Stellantis English

Electrification: Stellantis against the VW Group

Stellantis boss Carlos Tavares recently announced that the group is planning to become the leading player in the field of all-electric vehicles, ahead of the VW group. In 2022, Stellantis already managed to achieve a BEV share of 10.2 % in Europe (EU 28 + EFTA). VW delivered more vehicles in absolute terms, but their BEV share is just below at 9.7 %.

Looking at the planned BEV releases from these groups in the Dataforce Model Lifecycle Calendar, you can see that Tavares appears to be following his words with actions. While the VW Group will launch 8 new BEVs in 2022 and 2023, Stellantis will launch 13 models. VW are focused on mainly SUVs (e.g., the VW ID.5 or Audi Q5 e-tron), while Stellantis is also planning small and compact passenger cars, such as the Citroen e-C3 or the Peugeot e-308. Stellantis will also discontinue more internal combustion vehicles over this period, with 8 ICE models being stopped compared to just 2 at VW.

Publication only with indication of source (Dataforce).

The company DATAFORCE - Wir zählen Autos
As a leading market research company, we bring transparency to the European automotive market. Independent - with over 25 years of experience - we set standards and make markets comparable.

Contact: Julian Litzinger
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